- Who am I? That’s a good question, I’m glad you asked.
I’m a creative mind inside of a young casing. Probably, the most accurate concept to define me as a professional is "Designer" in the broadest sense of the word.
During my years of study and professional experience, I've had the privilege to get involved in various design fields allowing me to become a versatile designer with a strong design and conceptual thinking. I feel passionate about creating and it goes beyond me! Even when I was a little boy, I remember myself telling everyone that I wanted to become an inventor. Aww, isn't that cute!
I have studied Industrial Design and specialised in Corporate Identity Design.
I'm also enchanted by the digital world, since 2012 I started to get involved more and more in it, developing my digital skills as much as possible (and I still do), finally, I became a UI/UX designer, which I love!
After enjoying my first full experiences as UI/UX designer, I'm now ready for my next challenge. I'm looking forward to working in a company where I will be able to develop professionally and turn into an asset. I want to be able to get involved in the whole design process allowing me to take full responsibility.
Jul. 2016 - Oct. 2016 (London, UK)
I worked as part of the UI/UX team with the focus on UI to convert user needs into highly usable and beautiful interactive interfaces. Taking charge of UI development from concept to production, helping Simudyne deliver user experiences that exceeded expectation. As a designer, I ensured that established design guidelines, best practices and standards were met.
I also assisted the company throughout the UX process from User Research, Wireframing and Prototyping, to Information Architecture and Usability Testing.
Jul. 2015 - Jun. 2016 (Leeds, UK)
I worked closely with the Managing Director, helping with vehicle graphic design, interior graphic artwork, printing, sampling, web design and cataloging our recent projects through video editing and photography.
I also worked alongside the Business Development and Client Services team, creating social content, e-flyer campaigns and newsletter material to help further the company’s growth and exposure.
Feb. 2013 - Present (Canary Islands, Spain)
Gofio y Cabra is a project that I started back in 2013 to preserve, teach and share the Canary Islands culture. Thanks to Internet I’ve been introducing the Canary dialect across the world.
A weekly funny and colorful illustration of cartoon characters, help people understand the meaning of the Canarian vocabulary.
The website www.gofioycabra.com has over 287,000 page views, the Facebook page has more than 7500 fans and Twitter above 3,200 followers across the world. The project has been shared by the biggest and most prestigious Content Media groups in the Canary Islands (newspapers, tv, websites, magazines, etc.)
Jun. 2008 - Jun 2015. (Canary Islands, Madrid & Leeds, Spain & UK)
Between 2008 and 2015 I worked as a Freelance Designer in the Canary Islands, Madrid, and Leeds, with focus mainly on Corporate Identity, Web Design, and Illustration. I had have the opportunity to design projects from scratch, taking care from conceptual research to final art.
During this period I also had the chance to develop various skills in different design fields like Visual Design, Product Design, UX, Web Design, Photography, Souvenirs Design and even Packaging and Editorial Layout.
As a designer, I'm specialised in Brand Identity. I have experience helping companies to design their branding with focus on the visual aspect but not limited to it, I also help them with Content, Messaging and Storytelling, everything that makes the brand what it is.
Inside UX I consider myself more UI orientated but, my branding experience alongside my UX knowledge allow me not just to be an excellent interpreter of UX designer needs, it also allows me to help them through the whole process from User Research or Storyboards, to Prototyping or User Flows.
UI Design is really challenging and a team player game, that's why even though my main field is the UI, I have been learning simultaneously UX and Front-end Development skills to be the perfect join between them. Thanks to this knowledge I'm able to deliver great User-Centered Interfaces and Digital Guidelines.
You can't become a UI Designer without mastering Graphic Design first, so neither did I. I have been learning how to master design software since High School. I know how to use main ones like Photoshop, Illustrator, InDesign, Dreamweaver, Animate or Premiere Pro and I'm also up to date with those that are earning popularity in the design world like Sketch, Invision or Axure.
It came from my childhood hobbies but it rapidly became part of my natural professional skills. I love Sketching, Drawing, Painting and Illustrating, everything that allows me to visually communicate my ideas. Due to true passion I have been developing my illustration skills my entire life, from Paper and Pencil to Stencil, Watercolors or even Digital Tablet, I'm able to illustrate with a wide range of tools.
There are hundreds of prototyping tools, I have a very good knowledge in the following ones and I continuously keep up to date.
I also work with Optimizely to test my interfaces.
These are the CMS that I have experience how to use.
To analyse user behavior and improve the usability I use Google Analytics.
I would like to mention few useful skills in different areas.
I have extensive knowledge in Microsoft Office and iWork as well as their Operating Systems, Windows and Mac OS.
I also have experience working in Waterfall and Agile methodologies as well as, software to keep track of your processes like Jira or Trello and internal communication programs like Slack and Hipchat.
SPEC.: CORPORATE IDENTITY
2006 - 2011
University of Las Palmas of Gran Canaria.
The professional service of creating products and systems that optimise function, value and appearance for the mutual benefit of user and manufacturer.
Industrial designers develop products and systems through collection analysis and synthesis of data guided by the special requirements of their client and manufacturer. They prepare clear and concise recommendations through drawings, models and descriptions. Industrial designers improve as well as create, and they often work within multi-disciplinary groups that include management, online marketing, engineering and manufacturing specialists.