HELLO!
I'M JONAS
EDWARD.

BRANDING,
UI/UX
DESIGNER.

SUMMARY.

Illustration of Jonas face

- Who am I? That’s a good question, I’m glad you asked.

I’m a creative mind inside of a young casing. Probably, the most accurate concept to define me as a professional is "Designer" in the broadest sense of the word.

During my years of study and professional experience, I've had the privilege to get involved in various design fields allowing me to become a versatile designer with a strong design and conceptual thinking. I feel passionate about creating and it goes beyond me! Even when I was a little boy, I remember myself telling everyone that I wanted to become an inventor. Aww, isn't that cute!

I have studied Industrial Design and specialised in Corporate Identity Design.

I'm also enchanted by the digital world, since 2012 I started to get involved more and more in it, developing my digital skills as much as possible (and I still do), finally, I became a UI/UX designer, which I love!

After enjoying my first full experiences as UI/UX designer, I'm now ready for my next challenge. I'm looking forward to working in a company where I will be able to develop professionally and turn into an asset. I want to be able to get involved in the whole design process allowing me to take full responsibility.

EXPERIENCE.

UI/UX DESIGNER
 
 

Simudyne

Jul. 2016 - Oct. 2016 (London, UK)

I worked as part of the UI/UX team with the focus on UI to convert user needs into highly usable and beautiful interactive interfaces. Taking charge of UI development from concept to production, helping Simudyne deliver user experiences that exceeded expectation. As a designer, I ensured that established design guidelines, best practices and standards were met.

I also assisted the company throughout the UX process from User Research, Wireframing and Prototyping, to Information Architecture and Usability Testing.

Branding User Experience User InterfaceData Visualization Information Architecture Art Direction Visual Design Agile

DESIGN & PRINT SPECIALIST
 

4d creations

Jul. 2015 - Jun. 2016 (Leeds, UK)

I worked closely with the Managing Director, helping with vehicle graphic design, interior graphic artwork, printing, sampling, web design and cataloging our recent projects through video editing and photography.

I also worked alongside the Business Development and Client Services team, creating social content, e-flyer campaigns and newsletter material to help further the company’s growth and exposure.

Digital Printing Wide Format Printing Web DesignSEO Graphic Design Digital Design Layout Design Branding

CREATOR, ILLUSTRATOR & SOCIAL MEDIA

Gofio y Cabra

Feb. 2013 - Present (Canary Islands, Spain)

Gofio y Cabra is a project that I started back in 2013 to preserve, teach and share the Canary Islands culture. Thanks to Internet I’ve been introducing the Canary dialect across the world.

A weekly funny and colorful illustration of cartoon characters, help people understand the meaning of the Canarian vocabulary.

The website www.gofioycabra.com has over 287,000 page views, the Facebook page has more than 7500 fans and Twitter above 3,200 followers across the world. The project has been shared by the biggest and most prestigious Content Media groups in the Canary Islands (newspapers, tv, websites, magazines, etc.)

Illustration Social Media Product DesignSEO Web Design Graphic Design User Experience Art Direction

BRANDING & GRAPHIC DESIGNER

Freelance

Jun. 2008 - Jun 2015. (Canary Islands, Madrid & Leeds, Spain & UK)

Between 2008 and 2015 I worked as a Freelance Designer in the Canary Islands, Madrid, and Leeds, with focus mainly on Corporate Identity, Web Design, and Illustration. I had have the opportunity to design projects from scratch, taking care from conceptual research to final art.

During this period I also had the chance to develop various skills in different design fields like Visual Design, Product Design, UX, Web Design, Photography, Souvenirs Design and even Packaging and Editorial Layout.

Branding Art Direction User ExperinceWeb Design Digital Design Produc Design Packaging Graphic Design

DESIGN SKILLS.

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BRANDING

As a designer, I'm specialised in Brand Identity. I have experience helping companies to design their branding with focus on the visual aspect but not limited to it, I also help them with Content, Messaging and Storytelling, everything that makes the brand what it is.

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USER EXPERIENCE

Inside UX I consider myself more UI orientated but, my branding experience alongside my UX knowledge allow me not just to be an excellent interpreter of UX designer needs, it also allows me to help them through the whole process from User Research or Storyboards, to Prototyping or User Flows.

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USER INTERFACE

UI Design is really challenging and a team player game, that's why even though my main field is the UI, I have been learning simultaneously UX and Front-end Development skills to be the perfect join between them. Thanks to this knowledge I'm able to deliver great User-Centered Interfaces and Digital Guidelines.

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GRAPHIC DESIGN

You can't become a UI Designer without mastering Graphic Design first, so neither did I. I have been learning how to master design software since High School. I know how to use main ones like Photoshop, Illustrator, InDesign, Dreamweaver, Animate or Premiere Pro and I'm also up to date with those that are earning popularity in the design world like Sketch, Invision or Axure.

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ILLUSTRATION

It came from my childhood hobbies but it rapidly became part of my natural professional skills. I love Sketching, Drawing, Painting and Illustrating, everything that allows me to visually communicate my ideas. Due to true passion I have been developing my illustration skills my entire life, from Paper and Pencil to Stencil, Watercolors or even Digital Tablet, I'm able to illustrate with a wide range of tools.

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FRONT-END

Ok, ok! I agree... You don't need Front-end skills to be UI Designer but, they are a huge help because they allow you to know the limits and possibilities, between design and code. That's the reason why I learned HTML, CSS and Javascript. I also have experience with CMS and some basics of PHP and Mysql to have a better understanding of the bones of my interfaces.

SOFTWARE SKILLS.

GRAPHIC DESIGN
Photoshop icon

PHOTOSHOP

Photoshop icon

ILLUSTRATOR

Photoshop icon

INDESIGN

Photoshop icon

ANIMATE

Photoshop icon

SKETCH APP

PROTOTYPING

There are hundreds of prototyping tools, I have a very good knowledge in the following ones and I continuously keep up to date.

  • - Balsamiq
  • - Principle
  • - InVision
  • - Axure RP
TESTING

I also work with Optimizely to test my interfaces.

FRONT-END
Photoshop icon

HTML & CSS

Photoshop icon

JAVASCRIPT & JQUERY

Photoshop icon

BOOTSTRAP

CMS

These are the CMS that I have experience how to use.

  • - Wordpress
  • - Joomla
ANALYSING

To analyse user behavior and improve the usability I use Google Analytics.

OTHER SKILLS.

I would like to mention few useful skills in different areas.

I have extensive knowledge in Microsoft Office and iWork as well as their Operating Systems, Windows and Mac OS.

I also have experience working in Waterfall and Agile methodologies as well as, software to keep track of your processes like Jira or Trello and internal communication programs like Slack and Hipchat.

Creativity Versatility Conceptual Thinking Lifelong Learning Design Thinking Team Player Flexibility Attention to Detail Drive Time Management Business Awareness Problem Solving Self Motivation
Illustration of graphic design icons

EDUCATION.

BA INDUSTRIAL DESIGN

SPEC.: CORPORATE IDENTITY

2006 - 2011

University of Las Palmas of Gran Canaria.

The professional service of creating products and systems that optimise function, value and appearance for the mutual benefit of user and manufacturer.

Industrial designers develop products and systems through collection analysis and synthesis of data guided by the special requirements of their client and manufacturer. They prepare clear and concise recommendations through drawings, models and descriptions. Industrial designers improve as well as create, and they often work within multi-disciplinary groups that include management, online marketing, engineering and manufacturing specialists.

LANGUAGES
United Kingdom flag

English

Advance

Spain flag

Spanish

Native

COURSES
  • 2012
  • - Wordpress
  • - Dreamweaver
  • 2013
  • - HTML5 & CSS3: Basics
  • - PHP & MySQL: Basics
  • - SEO: Basics
  • - ActionScript 3.0: Basics
  • - Objective-C: Basics
  • 2015
  • - Web Design for Usability
  • - Conducting Usability Testing
  • 2016
  • - ID: Fundamentals
  • - Sketch App
  • - InVision
  • - Principle
  • - Axure RP
  • - Optimizely
  • - Foundations of Programming
  • - HTML Essential Training
  • - CSS: Core Concepts
  • - JavaScript Essential Training
  • - jQuery Essential Training
  • - Bootstrap: Essential Training
  • - UX: Ideation
  • - UX: Analyzing User Data
  • - UX: Creating Personas
  • - UX: Design Techniques
  • - UX: Scenarios and Storyboards
  • - UX: Paper Prototyping
  • - UX: Prototyping
  • - UX: Accesibility
  • - Bootstrap: Layouts
  • - CSS: Animation
  • - UX: Multidevice Design
  • - MarvelIN PROCESS

CONTACT.